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Mosaic Fashions is the parent company of five design-led fashion brands; Coast, Karen Millen, Oasis, Odille and Whistles.

The strategy of the company is to develop strongly differentiated and independent brands leveraging shared skills and infrastructure for services such as distribution, property, IT systems and accounting. The individual brands are managed as distinct businesses, each with its own team supporting product development, merchandising and retail operations.

In their home market of the UK, these niche brands are positioned in the upper-middle market and trade at different positionings from one another. Each brand has a strong personality and is differentiated by its product range, store environment and customer service.

• Coast is a premium brand and stands out in the market by offering style conscious women of all ages a beautiful range of design-led, contemporary and well-made occasionwear.
• Karen Millen brings 'designer-wear' to the high street with a bold approach to clothing for the body conscious cosmopolitan woman. It is a luxury brand delivering high quality, beautifully designed clothing, footwear and accessories.
• Oasis is well established on the high street as an aspirational fashion brand. Targeted at fashion aware 18-30 year old independent women, it offers a broad spectrum of products comprising clothing and accessories including footwear, jewellery, bags and belts.
• Odille is an intimates brand featuring lingerie and sleepwear ranges and associated lifestyle products.
• The Whistles brand heritage is predicated on good design, quality fabrications and beautiful, desirable clothes and accessories. The customer's expectation is that Whistles will capture the spirit of the fashion moment whilst staying true to the brand's heritage.

The brands in Mosaic Fashions' portfolio separately design, originate and procure all the merchandise which is sold in their stores. These ranges are sold through 1,605 stores and concessions in the UK, Ireland, Europe and the USA, through 169 Franchise stores in 37 countries and through 55 concessions in China through a joint venture.

Growth for the Group will be through the development of its brands organically, both domestically and internationally, as well as by expanding into new product areas. This development is underpinned by the Group's ability to leverage key skills and experience to drive margin and cost-efficiencies as well as set strategy, allocate resources and manage performance.

For more information on each brand you can visit our website: http://www.mosaic-fashions.co.uk